at 141 New Bond Street, the Fendi flagship store is housed inside a 19th
century building with a Flemish-style brick façade. A funnel-shaped blue
Murano glass chandelier connects the airy, three-floor store, filled with
bespoke artworks and design pieces by Marc Newson, Maria Pergay, Thierry
Lamaire and Humans Since 1982.
The ground floor houses the mesmerizing Baguette Wall, an installation
sprouting 30,000 shiny bronze rods that ensconce the must-have bags, followed
by the Selleria Room and the Made-To-Order salon, where Fendi master artisans
personalize the Anna and Adele styles of the Selleria line, in addition to
the Peekaboo and Baguette bags.
The first floor, featuring a light wooden parquet, opens up to reveal the
ready-to-wear room, the accessories and watches area, and the dark and
mysterious Fur room.
The basement introduces for the first time the new concept of the FENDI
Men’s collection, showcasing the entire product range. Neighbors of the Fendi
boutique include Louis Vuitton, Dior, Chanel,
Miu Miu, Prada, Gucci, Hermes.